FERRARI Men's PILOTA EVO with Black dial Black Leather strap

Scuderia Ferrari Men's PISTA with Silver Stainless Steel

Ferrari PILOA BLK Case Blk Dial Blk Ltr Strp Quart

Scuderia Ferrari Men's XKERS with Black Nylon Strap strap

Scuderia Ferrari Men 's with Rubber Black Strap

Scuderia Ferrari Men 's with Rubber Red Strap

One of the original Scuderia Ferrari families at brand launch in 2013, Pit Crew, with its strong racing character and bright, bold team colors, remains a perennial fan favorite. Dynamic new models hitting the fast track for Spring/Summer 2016 retain the signature sculpted case design inspired by the air intakes on a race car, now crafted in a sleek new thermoplastic material that's highly impact-resistant. The 44mm case in classic black or team red is detailed by a stainless steel crown with etched Prancing Horse logo detail. Rendered in white, yellow, red or black, the dial sports Pit Crew's signature chequered flag texture that captures the thrill of race day, framed by a matching metal minute reflector ring with contrasting color-blocked rev counter segment, and detailed by crisply blocked black or red hour markers, a black or red seconds hand and outlined hour/minute hands with contrast color-fill, and a signature bright yellow Racing Shield at 3 o'clock. The dial's chequered flag motif is reprised in white, yellow on red along one side of the supple black silicone strap, creating crowd-pleasing graphic appeal. Ongoing Pit Crew styles include 3-hand models that reflect national and team pride and celebrate fan-favorite drivers with their special colors, bold dial graphics and striped/color-blocked strap

Scuderia Ferrari Men's Aspre with Black Rubber Strap

The Scuderia Ferrari Orologi collection is introducing a new family, Forza, for the Spring/ Summer 2018 season. Forza captures the true racing spirit of Scuderia Ferrari with its race-car inspired details. This 45mm 3-hand watch features a textured dial offered in a range of bold colors, including black, red or blue colored dial. With large Arabic numbers at 3 o'clock and 9 o'clock, the font is found on the nose of the Scuderia Ferrari F1 single seater. To add even more dimension, a checkered flag detailing is found stretching from 3 o'clock to 6 o'clock and 9 o'clock to 12 o'clock. The watch is offered on a black, red or blue free-falling silicone strap. Topped off with a yellow Scudetto at 12 o'clock and a car dashboard inspired minute track running from 12 o'clock to 3 o'clock, this new family is perfect for the true Scuderia Ferrari fan

A heritage-inspired line launched last season that evokes the style of Scuderia Ferrari single-seaters from the 50's while capturing today's slim watch trend, the Ultraleggero collection offers Scuderia Ferrari fans an elegantly slender 2-hand quartz watch rich with signature team details and color accents. Its classic round 40 mm case, a mere 6.1 mm deep, is crafted in solid or black or gray ion-plated stainless steel. The sunray-textured dial features thin skeleton hands that match the case, stick hour markers, a printed minute index with rev track segment, and a Scudetto at 12 o'clock. As a finishing touch, the dial is signed in script with the name Ultraleggero.

Scuderia Ferrari Orologi is also introducing a new family called, Abetone, a line of timepieces designed for the classic sport aficionado. These sophisticated 42mm 3-hand models feature a red, blue or black dial with a date window sitting at 6 o'clock. Crafted in black ion-plated steel, rose gold or stainless steel, each case is topped by a polished bezel. The dial is signed in script with the name Abetone, with an applied metallic Scudetto and markers, while also featuring a red minute track running from 12 o'clock to 3 o'clock. The multi-function models feature a day/date/ 24-hour time indication. Both the 3-hand date and multi-function models are offered on a free-falling smooth brown or black leather strap with sewn tonal stitching or on an integrated brushed/polished bracelet in stainless steel.

Launched in Fall/Winter 2015 as the next generation of the most successful family in the Scuderia Ferrari line, Red Rev captures the thrill of race day with a bold honeycomb texture inspired by the layered structure of a race car's monocoque. In the launch collection, this new trademark texture defined the dials, sides of the round 44mm and 38mm cases and bi-level silicone straps featuring bright logo detail and grooves inspired by the front grille of a race car. For Spring/Summer 2016, new 3-hand Red Rev designs retain this striking signature honeycomb texture on their matte finish black dials, and continue to keep pace with the trend toward bolder, high-performance watches with a more colorful, flowing ergonomic shape from case to strap. The round 44mm and 38mm cases, crafted this season in a sleek, impact-resistant new thermoplastic material, continue to sport a contrasting polished/matte finish reminiscent of a Ferrari dashboard, and a black ion-plated crown with etched Prancing Horse as a distinctive design signature. The grooves on the integrated black or red silicone strap were inspired by the air intakes on a race car. All are secured by a stainless steel classic tongue buckle.

Italian for 'driver', the name Pilota captures the cool, competitive character of this dynamic chronograph collection with color-charged, cockpit-style instrumentation dial details launched in Spring 2017. Crafted in stainless steel with a vertical brushed or black or grey ion-plated finish, the 45mm Pilota chronograph case features crown protection and extended sport lugs with aerodynamic contours sculpted for wind-deflecting stealth. The case is topped by a black or gunmetal ion-plated bezel calibrated with a white or black minute track printed in the Scuderia Ferrari 'fast' font. The round matte sunray dial - in red, black, blue or grey, signed with the name PILOTA beneath the yellow or applied silver-toned Scudetto logo at 12 o'clock - is detailed by 3 matching or contrasting recessed subdials with a fine concentric circles or 'CD-cut' texture, encircled by contrasting index rings in black, silver, or team red or yellow. The center-mounted white or red chronograph seconds hand sports a Scudetto-shaped counterbalance, while the polished stainless steel hour and minute hands feature luminescent white fill. Precisely detailed with applied black or steel/white markers, a printed fifths-of-a-second track and date display, the chronograph is offered on a visually integrated smooth black, brown or green leather strap with debossed Scudetto logo, painted black edge, colored tack-stitch detail, and brushed steel or ion-plated classic buckle, or on a bold link bracelet in brushed, black or gray ion-plated stainless steel with hidden deployment clasp.

Italian for 'driver', the name Pilota captures the cool, competitive character of this dynamic chronograph collection with color-charged, cockpit-style instrumentation dial details launched in Spring 2017. Crafted in stainless steel with a vertical brushed or black or grey ion-plated finish, the 45mm Pilota chronograph case features crown protection and extended sport lugs with aerodynamic contours sculpted for wind-deflecting stealth. The case is topped by a black or gunmetal ion-plated bezel calibrated with a white or black minute track printed in the Scuderia Ferrari 'fast' font. The round matte sunray dial - in red, black, blue or grey, signed with the name PILOTA beneath the yellow or applied silver-toned Scudetto logo at 12 o'clock - is detailed by 3 matching or contrasting recessed subdials with a fine concentric circles or 'CD-cut' texture, encircled by contrasting index rings in black, silver, or team red or yellow. The center-mounted white or red chronograph seconds hand sports a Scudetto-shaped counterbalance, while the polished stainless steel hour and minute hands feature luminescent white fill. Precisely detailed with applied black or steel/white markers, a printed fifths-of-a-second track and date display, the chronograph is offered on a visually integrated smooth black, brown or green leather strap with debossed Scudetto logo, painted black edge, colored tack-stitch detail, and brushed steel or ion-plated classic buckle, or on a bold link bracelet in brushed, black or gray ion-plated stainless steel with hidden deployment clasp.

Italian for 'driver', the name Pilota captures the cool, competitive character of this dynamic chronograph collection with color-charged, cockpit-style instrumentation dial details launched in Spring 2017. Crafted in stainless steel with a vertical brushed or black or grey ion-plated finish, the 45mm Pilota chronograph case features crown protection and extended sport lugs with aerodynamic contours sculpted for wind-deflecting stealth. The case is topped by a black or gunmetal ion-plated bezel calibrated with a white or black minute track printed in the Scuderia Ferrari 'fast' font. The round matte sunray dial - in red, black, blue or grey, signed with the name PILOTA beneath the yellow or applied silver-toned Scudetto logo at 12 o'clock - is detailed by 3 matching or contrasting recessed subdials with a fine concentric circles or 'CD-cut' texture, encircled by contrasting index rings in black, silver, or team red or yellow. The center-mounted white or red chronograph seconds hand sports a Scudetto-shaped counterbalance, while the polished stainless steel hour and minute hands feature luminescent white fill. Precisely detailed with applied black or steel/white markers, a printed fifths-of-a-second track and date display, the chronograph is offered on a visually integrated smooth black, brown or green leather strap with debossed Scudetto logo, painted black edge, colored tack-stitch detail, and brushed steel or ion-plated classic buckle, or on a bold link bracelet in brushed, black or gray ion-plated stainless steel with hidden deployment clasp.

Launched in Fall/Winter 2015 as the next generation of the most successful family in the Scuderia Ferrari line, Red Rev captures the thrill of race day with a bold honeycomb texture inspired by the layered structure of a race car's monocoque. In the launch collection, this new trademark texture defined the dials, sides of the round 44mm and 38mm cases and bi-level silicone straps featuring bright logo detail and grooves inspired by the front grille of a race car. For Spring/Summer 2016, new 3-hand Red Rev designs retain this striking signature honeycomb texture on their matte finish black dials, and continue to keep pace with the trend toward bolder, high-performance watches with a more colorful, flowing ergonomic shape from case to strap. The round 44mm and 38mm cases, crafted this season in a sleek, impact-resistant new thermoplastic material, continue to sport a contrasting polished/matte finish reminiscent of a Ferrari dashboard, and a black ion-plated crown with etched Prancing Horse as a distinctive design signature. The grooves on the integrated black or red silicone strap were inspired by the air intakes on a race car. All are secured by a stainless steel classic tongue buckle.

Scuderia Ferrari Kids's Pilan with Black Silicone strap

Scuderia Ferrari Men's Apex with Black Silicone strap

Scuderia Ferrari Men's Apex with Black Silicone strap

Scuderia Ferrari Men's Apex with Black Silicone strap