EBEL has an enduring romantic tale to tell. Founded by husband and wife Eugéne Blum and Alice Lévy, in La Chaux-de-Fonds, Switzerland in 1911. A passion for innovation and excellence in watch design has always been at the heart of the EBEL brand. The complementary talents and interests bequeathed by the couple have shaped the heritage and spirit of the EBEL brand. The very name, EBEL, is an acronym for the initials Eugéne Blum Et Lévy'.